In order to increase publicity vigor of member card of labor union, deeply excavate resource of government functionary. In the recent days, Kuan Fu Road Branch organized marketing team to walk into Kuan Cheng District Government, carried out propagandizing and popularizing activity on the spot of member card of labor union for 3 days.

According to statistics, Kuan Fu Road Branch has already opened nearly 400 pieces of member cards of labor union for the staffs of Kuan Cheng District Government, but not realizing the function of the card, the rate of live card is relatively lower, in consideration of the civil servants belong to the high quality customer group of income stabilization, better credit, the leader of the bank enact service programme at once, communication on time with chairman of labor union of Kuan Cheng District Government and relative government leaders and get the strongly support of the government departments. Soon afterwards, the bank set up service group of members of labor union, work on the spot in the  hall of the first floor of District Government. During working on the spot, the service group had an entirely and careful explanation to the function of service cards of members of labor union. At the same time, take the member card of labor union as entry point, to have propagandizing and popularizing to the kinds of digital channel products, China family name card, feature soccer star card, financial products, certificate of deposit, precious metal custom-made, finance and other products of Jiutai Rural Commercial Bank. The warmth and careful service of the bank get the altitudinal and good reputation by the government leaders and staffs.

By this activity, improved the cognition degree of the customers to the member card of labor union, zoomed in the distance with the customers, intimated cooperation relations of bank-government, practiced staggered form of marketing, took massy base for business development of the bank in future.

(Kuan Fu Road Branch   Zhou You)